Forge relationships with FITNESS ENTHUSIASTS at HIGH INTENSITY cross-training gyms nationwide
Cross-training isn’t just a type of workout— it’s a movement. High-energy, competitive, and community-driven, these gyms have become modern-day training tribes where members push limits and celebrate results together. To help brands harness this momentum, CoOptions built the Cross-Training & Boutique Gyms Network™, spanning 14,000+ locations of today’s most influential franchises, including CrossFit®, Orangetheory®, Fit Body Boot Camp®, Crunch Fitness®, Burn Boot Camp®, and others. This nationwide network delivers a direct line into one of the hottest fitness lifestyles on the market— giving brands the perfect way to engage empowered, motivated, and fiercely loyal fitness enthusiasts. Cross-training is where passion meets performance. And now, it’s also where your brand belongs.
Demographics:
- Fitness enthusiasts 18 – 55, heavily skewed 25 – 34
- Evenly split male / female
- Upscale, more than half with family HH income of more than $150,000
Locations/Reach:
- 14,000+ gyms nationwide
- Average of 200 members / gym
- Multiple cross-training brands and locations in our expanded network
- Ability to target only women in gyms with Women’s Fitness Network™
Product Sample Distribution:
- Hand-distributed at check-in or after session and display / product location in main area
Signage & Consumer Research Included:
- Counter tent cards to encourage members to try your sample and tell brand narrative
- Optional dedicated consumer core and conversion dual research
- Optional counter easel card w/ tear pad or QR code for survey
View and Download this program brief here.
